Power of Social Media Marketing To Unleash Success for Small Business

By Guest Author | Social media | August 11, 2021

Still not convinced about the power of social media? Are you wondering about the benefits for your small business?

Well, with more than 2 billion users worldwide, your business customers are already there. And, that’s what makes social media a crucial part of your brand’s marketing strategy. But, being on social media, knowing where to begin is much easier said than done.

Now that everyone is employing social media to grow and expand their business, you don’t want to stand behind the crowd. Don’t know where to start? Well, stick on and learn how to use social media to grow your small business:

  • Increases Leads:

As per a report by Social Media Examiner in 2017, more than 65% of small businesses are on social media to increase their leads. However, one of the most significant advantages of using social media runs beyond leads merely. Instead, it is the ability to generate qualified leads with advanced targeting.

So, you can start by promoting great content on social media. Make sure that your content is compatible with the interests of your followers. It should be clear, easily understandable, and must be capable of setting the expectations of your followers.

Also, design graphics that are “on brand” and are visually appealing. Write content for your audience and include a call to action to create a sense of urgency so that your audience can initiate a step.

  • Improves Search Engine Rankings

There is always an ongoing debate around this topic. However, the bottom line is that social media works brilliantly well in improving your search engine rankings.

Now that you’re wondering how? Know that the domain authority of your website increases when the social media rate rises. For example, by increasing your followers for instagram, you can also experience an upsurge in the search engine ranking of your web pages.

It’s more than just that. Many consumers visit social media profiles before heading to a website. By doing so, they’ll get a better understanding of your brand, even before they make a purchase. So, growing social media following and search engine rankings go hand in hand, benefitting one another. With more followers, you can promote a cause, earn more money, and market a product.

With more visits to your social media profiles like Facebook, Twitter, Instagram, and LinkedIn, your social media page rankings will see a boost. It will also improve the chances of appearing among the top-ranked pages.

  • Drives Traffic:

Generally, small businesses make use of social media to increase traffic to a website. Studies show that around 78% of small businesses use social media for improving their website traffic.

If businesses don’t have a solid social media presence, they’ll be losing on organic traffic. And that points towards having traffic generated from a limited number of people that are currently following you.

Therefore, if you’re looking to expand your brand reach, giving a shot to social media for driving traffic is a worthwhile option. Social media presence also encourages your followers to go through the lead funnel. It also makes content sharing an effortless process.

Key Takeaways

Social media marketing is the modern way of growing your business. When these tactics are used more strategically and thoughtfully, social media platforms can help brands and organizations connect with their stakeholders. These are sure to help you cultivate a loyal audience and expand your reach.

Use social media to grow your business and build an online presence today!