Email Marketing for B2C: Proven Rules and Examples

By Guest Author | email marketing | October 20, 2021

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing. 

By CHARLES NORMANDIN

It is pocket-friendly and can help to cultivate healthier relationships with clients. 

What comes to mind when you want to create a top-notch customer experience?  First, you want to minimize your customer\s wait times/ Second, you decide to create customized emails. Finally, you want to build a perceptive web design. 

But have you at one point decided to leverage the B2C marketing tactic? 

The tactic has a proven record of producing a proactive profit-making venture. 

What the B2C email marketing is

B2C email marketing refers to the strategies that help a brand to create awareness to individuals via email. 

There are numerous disparities between B2B email marketing and B2C. The B2B Marketing refers to the tactics that help a brand or company to create awareness to other companies via email. 

How is B2B marketing distinct from B2C?

From a marketing standpoint, B2C and B2B may not look that disparate, but they have unique strategies to attract the attention of their target clients. 

Content

B2B leverages detailed and chatty content for marketing purposes than B2C clients. 

B2B users are big on how they can integrate a specific service or product with their business to enhance productivity. 

They want something more—something more than the detailed and chatty content. They also want engaging and conversational content. It should appeal to the emotions of the consumers. 

Communication Channel

The most significant communication channels for B2B companies are phone calls and customized emails.  It’s because they want to build a long-standing relationship with their customers. 

B2C companies use numerous communication techniques such as television adverts and social media marketing. Their goals are to reach out to a larger audience. 

Target Audience

B2B brands rub shoulders with a smaller audience. They often tailor their attention towards one industry and attend to the professional audience in that sector. 

On the other hand, the B2B brands interact with a larger audience. Their target audience can stretch from college students to retirees. 

Relationship

In the B2B sector, it’s crucial to maintain a good relationship with your customers for continuing success. 

Digital marketers need to devise tactics to build and maintain a strong relationship that can last for ten to fifteen years. 

On the other hand, in the B2C world, marketers tailor more attention to selling the product than the company. They optimize the marketing tactics to ensure unsolicited selling. 

Most Proactive Types of Email Utilized for B2C Marketing Purposes

Let’s look at some of the most common email types for B2C:

Newsletter

A newsletter is a tactic that companies or brands used to send a relevant and profitable piece of information to their clients, subscribers, and prospects. It allows companies to examine their audience’s email inboxes. This way, they can share engaging content, enhance sales and boost conversion. 

Email newsletters often come with beneficial content like blog posts and other news. 

Thank You Emails

Thank you emails are used to express appreciation to clients. They help to build a good relationship with the clients.

Welcome Emails

Brands and marketers send welcome emails to the subscriber after they have opted for your email list. It helps to define and optimize the brand personality. 

Welcome emails also include freebie codes for discounts and links to increase the chances for the first sales. 

Lead Nurturing Emails

Lead nurturing emails are customized emails that B2C marketers leverage to impact the user’s purchasing behavior. It helps the clients to offer a supportive and useful piece of information to their clients. 

Proven Rules and Examples in B2C Email Marketing

Let’s explore some enterprising rules and examples that can help you to level up your B2C email advertising campaigns. 

Automate

It’s impossible to share marketing emails to every subscriber manually. B2C needs to leverage automated mechanisms so that your emails can have a smooth take-off. 

It’s important to use the email marketing mechanism with the automation features that match your needs. 

Convertkit,  Enginemailer, and Mailchimp are some of the commonest and highly reputed service providers. These automated email tools allow you to personalize your emails. You can send thank you emails to clients automatically or send new year wishes or any content you desire.

 These automated email tools have optimized email automation features.  Let’s explore these features.

  • Automatic responders.
  • Upgraded targeting.
  • Delivery dashboard.
  • API triggered mails.
  • A/B testing.
  • Analysis track report.
  • Conversion tracking.
  • Mail merge features.
  • Lead Catcher.

Upgrade the Content

You need to pay attention to the kind of content you create for B2C marketing. You should create captivating content to boost conversions. 

One of the most significant things that draw the attention of your audience is the subject line. It is the first thing that your clients will see. The subject line determines whether your target audience or recipients will open your emails and respond. 

An empty subject line will probably get deleted or immediately piss off the recipients. Let’s explore how to write the most effective subject lines for emails.

  • Position the most important words at the beginning
  • Keep it short and specific
  • Highlight the value you seek to offer.
  • Get rid of filler words.
  • Leverage logical keywords for filtering.
  • Don’t place your words in ALL CAPS

Once the recipients access your emails, they should find it appealing enough to capture their attention. Make sure you include relevant images and graphics.

Users these days will opt for direct messages rather than complicated ones. The outcome is even better when you write emotional content in your B2C marketing campaigns. 

Let’s look at some of the amazing ways you could create effective and emotion-driven B2C content.

  • Leverage storytelling and memes.
  • Utilize relevant images to advertise your product or service.
  • Highlight the unique advantages that you have over your competitors.
  • Use positive and laid-back tones.

Segment your Audience

Audience segmentation is a marketing tactic that identifies smaller groups within the target audience to deliver more personalized messages for healthier connections. Brands can identify the smaller groups based on age, gender, geographical location, ethnicity, and many others. They could also identify them based on their previous purchasing behaviours. 

Audience segmentation has numerous benefits. It helps you to:

  • Tailor your target audience.
  • Tailor your content to resonate with them.
  • Build a solid relationship with your clients and earn their commitment.
  • Accumulate leads to boost the sales cycle. 

Clients will respond to your content when they feel like you have created the content for them. 

So how do you get started?  You should create a client persona that represents your ideal client. The persona may include the person’s occupation, marital status, and hobbies. 

The personas help you to interact with your customers effectively. You will be able to figure out their pain points and how you can help them to work around them. Once you have created the personas, you can divide them into smaller groups. 

Leverage an Excellent CTA Button

The most significant goal of any marketing tactic is to create and boost conversions. Make sure you create clear and identifiable CTA tabs within your emails. 

Optimize for Handheld Devices

It’s crucial to optimize your B2C content for mobile devices. Let’s explore some crucial points you need to consider for mobile optimization.

  • Use short and specific subject lines.
  • Avoid adding an excessive piece of information.
  • Use the clear CTA button.

Conclusion

Brands that have opted for email marketing build a good relationship with customers and derive massive success in their businesses. Email marketing campaigns have shown how rewarding it is for digital marketers to leverage them. 

A B2C business can offer more benefits via email marketing than other types of email marketing. If you have not integrated it into your business, it will help to try it now. 

  • Charles Normandin writes unique articles for Australian Writings. He is a professional in writing unique texts and also speaks 3 languages at a high level. He is fond of volunteering, drawing, and rock climbing. In his view, days spent helping animals at the shelter make their life better. Meet him on  Twitter @Charles60104524.