Growth Strategy Tips in eCommerce Jewelry
Meta: Catch on tips and tricks to create a successful eCommerce growth strategy for your jewelry business. Learn more from this article on what it takes to succeed in jewelry.
By DAVID WATTERMAN
eCommerce jewelry is a billion-dollar industry with plenty of room for growth. But what does it take to succeed as an online jewelry retailer?
Determine The Features You Need
eCommerce jewelry businesses need a clear understanding of their website’s features to succeed.
A well-designed eCommerce site should have the following features:
A User-friendly Design:
The design of your eCommerce site should be simple and easy to navigate.
A Responsive Design:
When considering opening an online business, remember that your website should be responsive, meaning they can view it on smartphones and tablets.
A Search Engine Optimization (SEO) Friendly Design:
Designing your eCommerce site to be friendly to search engines so that it can rank well in search results is a must.
A Secure Checkout Process:
Your checkout process should be secure so that customers feel confident about entering personal and financial information on your site.
A Customer Support System:
You should have a customer support system to address any issues or questions your customers may have.
Find The Best Way To Integrate Payments
You have to consider a few things regarding payments for your eCommerce jewelry business.
First, you need to find a payment processor that can handle the high volume of transactions you’ll be processing.
Second, you must ensure to integrate your payment gateway with your shopping cart.
And finally, you need to decide which payment methods you’ll accept.
Here are a few tips to help you find the best way to integrate payments into your eCommerce jewelry business:
1. Find a payment processor that can handle high transaction volumes. When you deal with processing payments, you need to ensure that your payment processor can handle the high volume of transactions you’ll be processing. Otherwise, you could run into problems down the road.
2. Make sure to integrate your payment gateway with your shopping cart. Your payment gateway must be integrated with your shopping cart so that customers can seamlessly checkout and pay for their purchases.
3. Decide which payment methods you’ll accept. Be aware that customers can use various payment methods when shopping online, so you’ll need to decide which ones you want to integrate. Some popular payment methods include credit cards, PayPal, and Apple Pay.
Choose Who Will Take Care Of The Online Orders
You have a great product, and now you must decide who will take care of the online orders. Some of the main factors to consider when making this decision are listed below:
Shipping
Shipping can be costly and consume your profits if you are not careful.
Customer Service.
Be sure that whoever takes care of your online orders can provide excellent customer service. Otherwise, you could lose customers and sales.
You can hire someone to take care of online orders or use a fulfillment company.
A fulfillment company will take care of your shipping details and customer service. It is an excellent option if you do not have the time or resources to do it yourself.
However, it is crucial to research fulfillment companies carefully before selecting one, as not all companies are created equal.
Dropshipping
A company will take care of shipping your products directly to your customers for you. It is your best option if you want to save on shipping costs. However, finding a reputable dropshipper that offers good service is crucial.
Develop A System To Integrate Product Inventory
The best you can do for your eCommerce jewelry business is to develop a system to integrate your product inventory. You can keep track of your stock levels, know when new products are available, and ensure that you always have the right product in the right size and style.
Inventory management is crucial in any business, but it’s obligatory in eCommerce. That’s because if you run out of stock of a popular item, you could lose out on sales.
And if you have too much stock of a less wanted item, you’re tying up valuable resources that could use elsewhere.
You can integrate your product inventory in a few ways. You can use a third-party service like Shipstation or Fishbowl or develop your system using another spreadsheet program.
After choosing the route, make sure that you take the time to set up your system correctly.
Organize Shipping and Logistics
As your eCommerce jewelry business grows, it’s important to have a well-organized shipping and logistics operation. Your customers will receive their orders without problems and promptly.
Here are some tips for organizing your shipping and logistics:
1. Make Sure You Have Enough Shipping Supplies.
As your business grows, you’ll need more shipping supplies, such as boxes, labels, and packing material. Order these in advance, so you don’t run out when you need them.
2. Create A System For Tracking Orders.
It’s important to know where each order is at every stage of the shipping process. You will resolve any issues that come up and keep customers informed about the status of their orders.
3. Stay Organized With Your Paperwork.
Keeping track of all the paperwork associated with each order, such as invoices, packing slips, and customs forms will help you stay on top of your paperwork and avoid any delays in shipping.
4. Use Shipping Software To Automate Your Operations.
Shipping software can help you automate many tasks associated with shipping, such as printing labels and tracking orders. Doing this can save time and make your shipping operation more efficient.
