Why Alicante: Trailmaker
Trailmaker is a concept for efficient strategy execution and acquisition support. The concept is used by leading multinational corporations and investment companies, such as Fortum, Stora-Enso, Neste, Metsä Group, Taaleri and Capman. Trailmaker has in total more than 200 customers.
Initiating efficient co-operation between a large corporation and an SME is not easy. Aligning the strategies and agreeing upon a common execution plan between two very different entities is a challenge not to be underestimated, and it can be along time before result-oriented work begins. For these reasons, corporations use Trailmaker to ensure that the work towards common goals begins immediately.
Within Distrito Digital, Trailmaker’s role is to guarantee efficient and results-driven co-operation between leading Spanish corporations and high-tech SMEs. ‘Distrito Digital is a great example of a smart ecosystem benefiting both the corporations and SMEs,’ says Trailmaker’s president Heikki Manninen. ‘Together with Distrito Digital, our aim is to produce results that will be globally recognised.’ Ultimately, Trailmaker is making sure that companies achieve their strategic goals.
